Bouba/kiki effect
Jan 2, 2010 English 1st Paragraph
The Bouba/Kiki Effect was first observed by German-American psychologist Wolfgang Köhler in 1929.[1] In psychological experiments, first conducted on the island of Tenerife (in which the primary language is Spanish), Köhler showed forms similar to those shown at the right and asked participants which shape was called "kiki" and which was called "bouba"…
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